The Ultimate Guide to Blogging Terms & Definitions

Blogging Terms

Does all this blogging & technical lingo have you scratching your head??

When I first started blogging and reading about blogging, I came across all these words and things that I had no idea what they were. Apparently, there is a special lingo in the blogging world.  I would see words like SEO and Pillar Posts and RSS; I had no idea what any of it meant or what the significance was to them and my blog.

I know I’m not the only one who is going through this or maybe has gone through it.

I decided to put it all in one place for the beginner blogger, so next time you see a word or term you don’t understand you can look here!

They are spelled out in the easiest terms I can find to explain because some of this is just darn confusing!


Affiliates- a Company or person you are associated with, which includes companies or persons you may be advertising product or services for in order to make money. An affiliate is rewarded every time a visitor, customer or sale for your business is generated through an advertisement on their website.

Affiliate Marketing- is a technique where other publishers and websites will promote your business or you promote for them. See Affiliate above.

Anchor text  Used to anchor a URL to some text on a web page. When users view the web page in a browser, they can click the text to activate the link and visit the page whose URL is in the link.

Avatar- an avatar is a photo, graphic or image that represents you across blogs and other social-networking sites.

Backlinks- These are links that lead back to your website from other websites

Bio/Biography or About Me- This is the story of you, who you are and what you do. This is usually published on your blog under the “about me” section for users to get to know you.

Blog- a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.

Blogosphere- This refers to the collective community of all blogs and bloggers on the Internet.

Blogroll  Sometimes spelled blogroll or blog roll, this is a blogger’s list of links to other blogs the read or support. Ideally, these only include blogs that you really like and recommend.

Brand- a distinctive name identifying a product, service, or company.

Category  Category and tags are frequently used together. Though often times a category is a top-level definition and a tag may be a more specific classification beneath that. Example; a blog post about shampoo may have a category of hair and a tag of hair care.

CMS or Platform- Content Management System, a software tool that allows you to create, edit and publish your content. WordPress, Blogger, Weebly and Wix just to name a few places that allow you to do this.

Content- All of the information on your blog or website is your content.

Comments- This is a way for your readers to communicate with you on your blog. It is recommended you allow for comments on your blog so you can interact with your readers.

CSS or Style sheet- Stands for “Cascading Style Sheet.” Cascading style sheets are used to format the layout of Web pages. They can be used to define text styles, table sizes, and other aspects of Web pages that previously could only be defined in a page’s HTML.

Domain Name- A unique name that you created that identifies your blog or website. Such as mine

Directory- is a site that lists similar website such as blogs. It works much like a phone book; you should add your blog or website to directories that are relevant to your site.

EIN or TIN- Employer Identification Number or Tax Identification Number A unique identification number that is assigned to a business entity so that they can easily be identified by the Internal Revenue Service. The Employer Identification Number is commonly used by employers for the purpose of reporting taxes. You will need this number to be able to earn any money/monetize your blog or website.

Encryption or Encrypt- Encryption is the process of converting data to an unrecognizable or “encrypted” form. It is commonly used to protect sensitive information so that only authorized parties can view it. This includes files and storage devices, as well as data transferred over wireless networks and the Internet.

Favicon- Is a small icon that represents your site next to your website name in the search bar.

Feed- continuously sending users through RSS updates of your blog posts.

Followers- The users who signed up to follow your blog or website.

Footer- This appears at the bottom of your blog, It usually contains information like copyright notices, links to privacy policy, credits, etc. It may also contain code and scripts that a WordPress theme developer would want to include in the page but after loading the rest of the page content.

Google Analytics- This tracks and reports the traffic coming to your blog or website, and how they got there.

Guest Posts- They are posts or articles written by you and posted on another blog or a post or article written by someone else and posted on your blog. These are sometimes paid for posts or articles; however, they are mostly used to gain more traffic to your site or the other blogger’s site.

Header- The top part of your blog or website, it is before any content and usually displays your logo and name.

HyperLink A hyperlink is a word, phrase, or image that you can click on to jump to a new document or a new section within the current document. Hyperlinks are found in nearly all Web pages, allowing users to click their way from page to page. Text hyperlinks are often blue and underlined, but don’t have to be. When you move the cursor over a hyperlink, whether it is text or an image, the arrow should change to a small hand pointing at the link. When you click it, a new page or place in the current page will open.

HTML- Stands for “Hypertext Markup Language.” HTML is the language used to create webpages. “Hypertext” refers to the hyperlinks that an HTML page may contain. “Markup language” refers to the way tags are used to define the page layout and elements within the page.

Below is an example of HTML used to define a basic web page with a title and a single paragraph of text.

<!doctype html>
<p>This is an example of a paragraph in HTML.</p>

The first line defines what type of contents the document contains. “<!doctype html>” means the page is written in HTML5. Properly formatted HTML pages should include <html>, <head>, and <body> tags, which are all included in the example above. The page title, metadata, and links to referenced files are placed between the <head>tags. The actual contents of the page go between the <body> tags.

I honestly couldn’t find a better definition than I did on Tech

HTTPS – Stands for “HyperText Transport Protocol Secure. ” HTTPS is the same thing as HTTP but uses a secure socket layer (SSL) for security purposes. Some examples of sites that use HTTPS include banking and investment websites, e-commerce websites, and most websites that require you to log in.

HTTP- Stands for “HyperText Transport Protocol; HTTP without the “s” is the same, but the data is not secure; it is referred to as an unsecured site. You should be leery of using your personal information such as credit cards on an unsecured site.

Index/Indexed- The way in which search engines find your content and deliver it to the user.

Keywords or Key Phrase- A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page.

Launch- When you bring your blog or website live to the public.

Links- a link is a reference to data that the reader can directly follow either by clicking, tapping, or hovering.

Media Kit- A resource created by a publisher to help prospective ad buyers evaluate advertising opportunities. They contain information about rates, ad sizes, and formats, targeting options, audience profiles, case studies, contact information, traffic to the site, users of the site etc.

Meta Tag/Meta Title- There are several kinds of meta tags, but the most important for search engine indexing are the keywords meta tag and the description meta tag. The keywords meta tag lists the words or phrases that best describe the contents of the page. The description meta tag includes a brief one- or two-sentence description of the page. Both the keywords and the description are used by search engines in adding a page to their index. Some search engines also use the description to show the searcher a summary of the page’s contents.

Although most search engines also use the contents of a page as a way to determine how to index it, the creator of a Web page should be sure to include meta tags with appropriate keywords and description. Well-written meta tags can help make the page rank higher in search results.

Mission Statement a formal summary of the purpose and values of a company, organization, or individual.

Monetize- The act of making money from your blog.

Niche- This is what the overall topic of your blog is about. This can be whatever you would like to have it be, such as travel, mom blog, lifestyle, fashion etc.

Permalink- The address to a certain post within your blog.

Pillar Posts- An article or post that is not time dependent, it is a post that the user can refer back to in the future. It is a post that gives the user a reason to bookmark/save your page. These are usually longer than 500 words, they offer advice, tips, a how-to, a source of information. These are not news posts or personal posts.

Plug-Ins- Plug-In applications are programs that can easily be installed and used as part of your Web browser.

Post- This is the articles that you write that you publish to your blog or website.

Promote- Marketing your blog to others in other places such as social media.

Redirect- Gives users an alternative URL to a different location. Commonly used when a website or blog has changed their URL name they can put up a 301 redirect and it will automatically take the user to the new website.

Round-Up- A collection of ideas based on a certain topic all in one post

RSS- Form of web coding that allows information from a site to be displayed on a computer or other web page as a continuous stream of information. Individuals are able to subscribe to particular feeds and are notified each time the content is updated or changed. Any content including text, music, and pictures files can be converted and transmitted in an RSS form. This type of service is beneficial to users that want to view in one place information from many various sources.

Self-Hosted- Self hosting is the act of having your website totally under your control. This can include you managing all whole aspects of it, from setting up the web server to installing software, themes etc. There are hosted blog options, but your control is limited.

SEO- stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. It is basically how a search engine like Google finds your site.

Social Buttons- These are buttons on your blog that will take users to your social media pages, such as Facebook, Twitter, Instagram, and Pinterest.

Sidebar- A widget or module ready place on the side of your blog, either right or left of the main content of your blog.

Site map or sitemap- An overview of the pages within your site.

Social Media- Online communities that allow you to socialize with other users and share your site, ideas, photos and things of that nature.

Subscribe  Your blog should have multiple means through which users can subscribe to your blog content.

Subscriber- The user who subscribed to your blog.

SSL- Stands for “Secure Sockets Layer.” SSL is a secure protocol developed for sending information securely over the Internet. Many websites use SSL for secure areas of their sites, such as user account pages and online checkout. Usually, when you are asked to “log in” on a website, the resulting page is secured by SSL. SSL encrypts the data being transmitted so that a third party cannot “eavesdrop” on the transmission and view the data being transmitted. Only the user’s computer and the secure server are able to recognize the data. SSL keeps your name, address, and credit card information between you and merchant to which you are providing it.

Tag or Tagging  A tag is a bit like a category in that it is another way of classifying a blog post. It is a word or set of words that help define what the post is about.

Theme- The theme is the design/style of your website the fonts, layout, designs, how it looks and appears to the users.

Title- This could be the title of your post or the title of your site.

Traffic- The flow of users that come to your blog or website.

URL – This is short for Uniform Resource Locator … HUH? Basically, this is the address of a piece of information that can be found on the web such as a page, image or document.

Vlog Short for Video Blog, a blog done solely through videos.

Viral- When a post on your blog does really well and has a lot of traffic.

Widgets or Module- Some blogging applications, like WordPress, use widgets to enable bloggers without HTML or CSS knowledge to modify the design and content of their blogs using a simple point-and-click or drag-and-drop system through widgets.

Widgets are most frequently used to customize blog sidebars. Each widget represents an area of content, which bloggers can populate with ads, text, links, images, and more.

Instead of having to edit the CSS in the blog’s theme to add or change content in the blog’s sidebar, the blogger can simply modify the placement and content of the widgets in the sidebar by dragging-and-dropping or pointing-and-clicking.


I will continuously add to this list, as I find more and more words and terms that make me go HUH??

Here is a helpful link if you need more help with blogging and terms of blogging.















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